As Puglia’s popularity continues to soar in 2025, it has quickly become one of Italy’s most sought-after destinations for those seeking luxury, authenticity, and unforgettable experiences. With new direct flight routes making it easier than ever to reach this captivating region, there’s no better time to explore its magical towns, pristine beaches, and mouthwatering cuisine.
Whether you’re looking to stay in a luxury villa, hire a private driver to explore hidden gems, or indulge in world-class dining with a private chef, Puglia has something to offer every traveller. From the rolling hills of the Itria Valley to the stunning coastal cliffs of Polignano a Mare, let this guide lead you through the best things to see, do, and experience in Puglia in 2025.
Why Puglia Is Your Dream Destination in 2025
Puglia offers a slower pace of life that invites you to unwind and live like a local. This is a region where luxury and authenticity beautifully coexist. From tailor-made experiences like a private showcooking session with a personal chef to cool parties at exclusive beach clubs, Puglia delivers moments that cater to both relaxation and adventure. It’s not just about the stunning luxury hotels and villas; it’s about embracing everything that makes this region so unique.
Iconic Puglia Destinations to Visit
Puglia is packed with beautiful and distinctive destinations. Ostuni—the “White City”—is a must-see for its narrow streets, whitewashed buildings, and romantic atmosphere. Then, head to the Itria Valley, where towns like Cisternino, Locorotondo, and Alberobello invite you to stroll through picturesque lanes and enjoy scenic views of rolling hills dotted with ancient olive trees.
For those looking to combine luxury with beachside fun, Polignano a Mare is perfect. The Grotta Palazzese restaurant, set inside a cave overlooking the sea, offers an iconic dining experience, while nearby Monopoli provides charming historic streets and a working harbour.
Don’t miss Lecce, often called the “Florence of the South,” with its Baroque architecture and vibrant piazzas. For something truly special, head south to the Salento Peninsula where the Adriatic meets the Ionian Sea, bringing you to unforgettable towns like Gallipoli, Otranto, and Santa Maria di Leuca.
Enjoy the Best of Puglia’s Food and Wine
When it comes to food, Puglia is unmatched. The region’s cuisine is rooted in simple, fresh ingredients sourced from the land and sea. Enjoy dishes like orecchiette with turnip tops, grilled octopus, and riso, patate e cozze (a rice, potato, and mussel dish). Local specialties like burrata and caciocavallo are a must-try for dairy lovers, while meat lovers should dive into the famed bombette.
Puglia is also renowned for its wine, with rich reds such as Primitivo and Negroamaro taking centre stage. Many local vineyards offer tours and tastings, allowing you to sample wines and olive oils straight from the source, all while surrounded by stunning countryside views.
For those seeking Michelin-star dining, Puglia is home to a range of top-tier restaurants where innovation and tradition meet. Savor exceptional meals at places like Primo Restaurant in Lecce or Porta di Basso in Peschici, where chefs transform local ingredients into culinary masterpieces.
Unique Stays and Tailor-Made Experiences
One of the most unforgettable aspects of visiting Puglia is where you choose to stay. Imagine waking up in a luxurious trullo house surrounded by olive groves or relaxing in a converted masserie (traditional farmhouse) turned luxury retreat. From secluded villas to romantic hideaways, Puglia offers an array of unique stays that make every trip unforgettable.
At Best Things Puglia, we specialize in curating these tailor-made experiences. Whether you’re seeking a private escape, a family-friendly getaway, or a luxury villa perfect for celebrating a special occasion, our handpicked properties offer authenticity, comfort, and beauty in equal measure.
Outdoor Adventures and Activities
Beyond the towns, Puglia is a paradise for outdoor enthusiasts. Cycle through peaceful rural roads lined with olive trees and vineyards, or rent a bike for a self-paced exploration of the countryside. If the beach is more your style, Porto Cesareo and Otranto offer some of the most pristine shores in the region.
Nature lovers can also discover the Alta Murgia National Park, home to rare wildlife and breathtaking landscapes, or explore the stunning limestone caves at Grotte di Castellana for a truly unique experience.
Plan Your Dream Puglia Getaway in 2025
Puglia is now more accessible than ever. With new direct flights connecting Bari to New York, you can easily start your adventure without the hassle of long transfers. Once you’re in the region, hire a private driver to help you explore hidden gems or book private reservations at top restaurants and beach clubs for exclusive access.
To fully experience Puglia, we recommend staying for at least seven to ten days. A sample itinerary could include exploring Monopoli and Polignano a Mare, enjoying the Itria Valley’s charm, and finishing your trip with a luxurious stay in Lecce and Salento.
Final Thoughts: Puglia in 2025
Whether you’re looking for a romantic escape, a family adventure, or an exclusive getaway with tailor-made experiences, Puglia in 2025 is sure to deliver. From luxurious villas and private drivers to unforgettable meals with a private chef and cool parties at beach clubs, Puglia offers something for everyone.
Let Best Things Puglia be your guide to uncovering the beauty, culture, and magic of this extraordinary region. Get ready for an unforgettable experience in one of Italy’s most iconic destinations.